Solution: It is important to have a clear plan for adding and promoting aesthetic treatments. A proactive strategy of educating patients about the services, benefits and risks is essential. (Keep reading!)
How GPs can market aesthetic services
With minimal advertising, aesthetic services can be successful in a medical practice if there is a system to educate patients on these treatments.
One of the biggest areas of opportunity with aesthetic services is education. Many people (men and women) have thought about reducing their unwanted wrinkles or addressing their other skin concerns, but have done nothing about it. This could be due to the perceived risks of the treatment or because they can’t find a provider they trust.
As a GP and source of information, this is a great place to educate the database via SMS, email and VIP in-practice events about what aesthetic treatments are, what they can be used for and what to expect during and after treatment. This can turn many current patients into loyal aesthetics patients. At the very least, it will ensure they have the knowledge on popular treatments from a doctor.
This article was originally published here: 3 Reasons GPs Are Adding Aesthetic Treatments
Interested in Aesthetic Medicine?
The HealthCert Professional Diploma of Aesthetic Medicine offers comprehensive training in Aesthetic Medicine for primary care practitioners and provides an essential step towards sub-specialisation. The courses are university quality-assured, CPD-accredited and provide access to clinical attachment programs.